# Leads — Annulo

> Form submissions are pulled in automatically and sorted by whether they are real and how serious.

[Help](/en/help.md) [Download and install](/en/help/install.md) [Getting started](/en/help/quickstart.md) [Overview and weekly report](/en/help/overview.md) [Content: topics, writing, review, publishing](/en/help/content.md) [AI search](/en/help/geo.md) [Site audit and change reviews](/en/help/audit.md) [Search performance (Google Search Console)](/en/help/search.md) [Leads](/en/help/leads.md) [Social: Xiaohongshu and X](/en/help/social.md) [Channels: Creght sites and WordPress](/en/help/channels.md) [The assistant](/en/help/assistant.md) [Settings and the secrets list](/en/help/settings.md) [FAQ and troubleshooting](/en/help/faq.md)

# Leads

Form submissions are pulled in automatically and sorted by whether they are real and how serious.

Where they come from

Whenever someone submits a form on a Creght site, it's pushed into Leads in real time; "Sync now" does it immediately. WordPress sites: on the Channels page, pick the site and paste the address under "Receive form inquiries" into your form plugin's Webhook settings (Elementor, WPForms, Contact Form 7…).

Each lead

- **Real inquiries**: separated from SEO/web-design pitches, spam and test submissions;
- **Intent**: High, Medium or Low intent, with a one-line reason;
- Contact, company, a message summary, the page it came from ("Open the page it was submitted from"), the campaign (utm) and the country.

When the call is unclear it's kept and flagged as to be confirmed rather than dropped; you can change it.

Follow-up

Each lead has a status: New → Contacted → Qualified → Won / Lost; spam or invalid ones are marked "Spam / invalid".

Asking the assistant

Ask in the chat on the right — "which high-intent leads came in this week?", "which page brings the most leads?" — or have it draft a reply based on your positioning. **It only writes drafts for you; it never sends email for you** or passes contact details anywhere.

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Social: Xiaohongshu and X](/en/help/social.md)

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